"If It Don't Talk, It's Not Whakapapa Data": Conceptualising Whakapapa Data in a Digital Age

In Te Ao Māori, whakapapa is a sacred framework that connects all aspects of existence. Whakapapa is highly sensitive information and a taonga that requires active protection. But what can be considered whakapapa data in a digital age where data linkage is ubiquitous and the boundaries between personal and collective information are increasingly blurred? We explore this question through a case study with Ngāti Tiipa, a hapū that is actively engaged in its own data sovereignty research. Reflexive thematic analysis of whānau kōrero identified three types of whakapapa data, each denoting a specific kind of connection: 1) between relatives, both living and deceased; 2) between people and places of cultural significance; and 3) between people and the spiritual realm. Whānau concepts of whakapapa data tend to be context-specific, suggesting that it is more useful to think of whakapapa data as dynamic and relational rather than a fixed, inherent attribute.