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Identifying and Analyzing Bot-Generated Responses in Online Health Care Surveys: Methodological Study.
Emily Hamovitch1, Kaileah McKellar1, Walter P Wodchis1,2
1Institute of Health Policy, Management and Evaluation, University of Toronto, 155 College Street, Toronto, ON, M5T 3M6, Canada, 1 (416) 978-4326.
Online health surveys are vulnerable to bot responses, compromising data integrity. This study developed criteria to detect bots, finding significant differences in responses and reversed health indicator relationships, emphasizing the need for bot detection in digital health research.
Area of Science:
- Health Services Research
- Digital Health
- Data Integrity
Background:
- Increasing reliance on online surveys for patient-reported outcomes in health care research.
- Growing concerns regarding fraudulent bot responses threatening data integrity and validity.
- Potential for distorted statistical analyses and misinformed health policy decisions.
Purpose of the Study:
- Develop criteria to identify bot-generated responses in online health care surveys.
- Examine the impact of bot responses on data quality and survey results.
- Compare survey data between probable human and suspected bot respondents.
Main Methods:
- Conducted an online survey (July-October 2023) on health care use, patient experiences, and outcomes.
- Developed a 3-tier classification system using 'red flags' (e.g., duplicate responses, timestamp inconsistencies, location discrepancies) to detect bots.
- Utilized chi-square and Spearman correlation tests for quantitative analysis of differences and relationships.
Main Results:
- 58% of 1154 responses were classified as suspected bot-generated.
- Duplicate open-ended responses were the most frequent bot indicator (44%).
- Significant differences observed between bots and humans; bots favored middle Likert scale responses, while humans chose extremes. Expected relationships between health indicators were reversed in bot data.
Conclusions:
- Implementing bot prevention and detection is crucial for preserving data integrity in online health surveys.
- Failure to detect bots risks distorting research findings, especially in health equity studies.
- Effective bot detection strategies include open-text analysis, timestamp evaluation, and geographic validation; ongoing advancements are necessary.
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