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Emotional Expression and Mental Health Support in BTS Fandom Communities: A Natural Language Processing Study on
Nari Yoo1, Aaron Rodwin1, Michael Park2
1School of Social Work, University of Michigan, Ann Arbor, US.
BTS fans on YouTube use online spaces for emotional expression and mutual support, demonstrating significant caring and optimism. This highlights the role of fan communities in informal mental health support.
Area of Science:
- Digital Humanities
- Computational Social Science
- Psychology
Background:
- K-pop, particularly BTS, has a significant global influence on youth culture and online communities.
- Music fandoms utilize digital platforms like YouTube for entertainment, emotional expression, and mutual support.
- Limited research exists on how fandom cultures express emotional needs and support online, despite interest in music-based coping strategies.
Purpose of the Study:
- Investigate mental health language patterns and coping mechanisms in BTS fan online communities.
- Examine linguistic features, such as self-referential language and emotional expression, to reflect psychological states.
- Analyze YouTube comments from BTS and Taylor Swift "sad" playlists to identify patterns and mental health implications.
Main Methods:
- Utilized Natural Language Processing (NLP) and Linguistic Inquiry and Word Count (LIWC) for analysis.
- Analyzed 13,224 YouTube comments from BTS and Taylor Swift "sad" playlists.
- Conducted statistical comparisons of comment length, word count, pronoun use, and emotional valence, with qualitative examination of representative comments.
Main Results:
- BTS fan comments were significantly longer and had higher word counts than Taylor Swift fan comments.
- BTS fans used more first-person singular pronouns and expressed greater sadness, while Taylor Swift fans showed more admiration.
- BTS fans demonstrated more caring, gratitude, and optimism in replies, with a broader international user base and comments disclosing personal struggles and offering peer support.
Conclusions:
- Music and fan communities, especially BTS fandom, are crucial for online emotional expression, mutual care, and informal mental health support.
- Findings suggest potential for culturally responsive, community-based, and digitally mediated mental health interventions.
- Online fan communities serve as vital safe spaces for emotional expression, particularly for those lacking offline support.
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