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Go for Bold: improving outcomes one pound at a time.

Remi Patel1, Allen Twigg2, Maulik S Joshi2

  • 1Meritus Health, 11116 Medical Campus Rd, Hagerstown, MD 21742.

The American Journal of Managed Care
|March 13, 2026
PubMed
Summary

Meritus Health

Area of Science:

  • Community Health
  • Population Health Management
  • Obesity Prevention

Background:

  • Obesity is a significant public health challenge.
  • Community-wide initiatives are crucial for addressing population health.
  • Meritus Health aimed to unify the community in Washington County, Maryland, to combat obesity.

Purpose of the Study:

  • To establish and implement a community-wide goal for collective weight loss.
  • To promote strategies for increasing physical activity, balanced diet, and mental well-being.
  • To create a replicable framework for advancing population health.

Main Methods:

  • Established a collective weight loss goal of 1 million lb by 2030.
  • Leveraged existing resources and built partnerships with schools, employers, and government entities.

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  • Launched the "Go for Bold" campaign with a web-based weight tracker and community engagement events.

    • Main Results:

    • Over 160,000 lb lost by December 2024, with over 7,700 participants.
    • Increased the percentage of endocrinology patients with a body mass index (BMI) under 27 by 6.05%.
    • Achieved a 2.3% rise in overall Meritus patients meeting the target BMI of less than 27.

    Conclusions:

    • Setting bold, measurable goals fosters shared purpose and community engagement.
    • Utilizing existing resources and strategic community events promotes sustained participation and initiative sustainability.
    • The "Go for Bold" campaign offers a successful, replicable model for community health initiatives.