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Area of Science:

  • Pelvic floor disorders
  • Social media in healthcare
  • Health disparities

Background:

  • Understanding social media utilization among underrepresented women with pelvic floor disorders is crucial for effective patient outreach.
  • Bridging care disparities requires tailored communication strategies informed by patient preferences.

Purpose of the Study:

  • To identify the most frequently used social media platforms by underrepresented populations with pelvic floor disorders.
  • To determine patient preferences for using social media to learn about their health conditions.

Main Methods:

  • A cross-sectional survey with 301 underrepresented women assessed demographics, internet use, and social media preferences.
  • Descriptive statistics and chi-squared tests were employed to analyze the data.

Main Results:

  • Most participants were Hispanic/Latina (65.4%), with a mean age of 56.8 years.
  • Younger participants (<65 years) were more likely to use social media for health information and preferred platforms like TikTok and Instagram.
  • Facebook and YouTube were the most used and preferred platforms for learning about conditions, with participants favoring physician use of these platforms.

Conclusions:

  • Underrepresented women with pelvic floor disorders demonstrate high social media engagement and a desire for condition-specific information online.
  • Social media platforms, particularly Facebook and YouTube, offer opportunities to enhance patient education and research recruitment in these populations.
  • Tailoring outreach strategies to age-specific platform preferences can help reduce care disparities.