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Psilocybin retail stores in Canada: Changes in availability, commercialization, and geographic distribution
Jenna Matsukubo1, Erik Loewen Friesen2, Rachael MacDonald-Spracklin3,4
1Faculty of Medicine, University of Ottawa, Ottawa, ON, Canada.
The Canadian psilocybin retail market is growing rapidly, with a 33% increase in stores and new chains emerging. This grey market operates despite prohibition, raising concerns about unregulated products.
Area of Science:
- Psychoactive substance research
- Canadian drug policy
- Market analysis of illicit goods
Background:
- Psychedelic use is increasing in Canada.
- Non-medical psilocybin sales are illegal under the Controlled Drugs and Substances Act.
- A grey market for psilocybin retailers has emerged.
Purpose of the Study:
- To examine changes in the number of Canadian psilocybin retail stores between 2024 and 2025.
- To analyze the composition and geographic distribution of these stores.
- To understand the evolving landscape of the psilocybin market.
Main Methods:
- Repeated cross-sectional assessment of psilocybin retail stores with physical storefronts in Canada.
- Systematic Google and Google Maps searches conducted from May 2024 to July 2025.
- Data collection on store location, operating status, chain affiliation, product offerings, per capita availability, and geographic clustering.
Main Results:
- The number of psilocybin retail stores increased by 33% (57 to 75) between 2024 and 2025.
- Store turnover was high (52.6% closure rate), with 48 new stores opening.
- Two large chains dominated 44% of the market, primarily located in Ontario and British Columbia.
- Products often mimicked commercial snack brands, and 49% of online listings advertised additional psychoactive substances.
Conclusions:
- The Canadian psilocybin retail market shows substantial expansion despite federal prohibition.
- Key characteristics include rapid turnover, chain dominance, product mimicry, and geographic concentration.
- The grey market poses risks of unregulated products and unverified health claims, necessitating continued surveillance and policy discussion.
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