Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Issues And Trends In Healthcare Delivery System01:29

Issues And Trends In Healthcare Delivery System

6.4K
The issues and trends in healthcare delivery are constantly changing. The COVID-19 pandemic is one recent issue that wreaked havoc on healthcare systems, causing a shortage of healthcare workers, high demand for medicines and supplies, and increased medical expenditure due to a lack of insurance. Other issues include rising healthcare costs and care fragmentation.
Cost Containment
Payment for healthcare services has historically promoted adoption of costly and often unnecessary or inefficient...
6.4K
Social Exchange Theory01:26

Social Exchange Theory

698
As formulated by John Thibaut and Harold Kelley, Social Exchange Theory explains human relationships as economic-like exchanges that maximize rewards and minimize costs. This theory suggests that individuals engage in relationships to gain benefits and reduce burdens, similar to economic transactions. It has been widely applied to various types of relationships, including romantic, professional, and social interactions.Rewards and Costs in RelationshipsRelationship rewards include emotional...
698
Social Exchange Theory02:06

Social Exchange Theory

40.9K
We have discussed why we form relationships, what attracts us to others, and different types of love. But what determines whether we are satisfied with and stay in a relationship? One theory that provides an explanation is social exchange theory. According to social exchange theory, we act as naïve economists in keeping a tally of the ratio of costs and benefits of forming and maintaining a relationship with others (Rusbult & Van Lange, 2003).
40.9K
Social Proof00:52

Social Proof

32.6K
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
32.6K
Ethical Standards II01:23

Ethical Standards II

1.4K
Ethical standards are the backbone of nursing practice, guiding nurses as they interact with patients, families, and colleagues. These standards are crucial for providing safe, empathetic care centered on the patient's needs.
Nurses are entrusted with upholding various ethical principles and standards. Nurses forge solid therapeutic relationships using trust, empathy, autonomy, confidentiality, and professional competence.
Confidentiality is crucial, embodying respect for individual privacy...
1.4K
Strategies of Self-Presentation I: Strategic Self-Presentation01:12

Strategies of Self-Presentation I: Strategic Self-Presentation

304
Strategic self-presentation refers to individuals' intentional efforts to influence how others perceive them. This process is employed in various social and professional settings, such as job interviews, dating, politics, and legal contexts, where individuals seek to shape impressions to gain social or material advantages. While people generally present themselves in ways that align with their authentic characteristics, external factors, such as cognitive load, can hinder their ability to...
304

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

A blockchain-enabled IoT framework for smart electro-medical waste management.

Scientific reports·2026
Same author

'Until we tell them, they will not understand': conversations about HIV pre-exposure prophylaxis with sexual minorities in Delhi, India.

AIDS care·2026
Same author

Correction: HS-RankFormer for efficient and robust RGB-to-Hyperspectral image reconstruction across domains.

Scientific reports·2026
Same author

Correction: Barriers and Facilitators in the Implementation of the Systematic Medical Appraisal, Referral, and Treatment (SMART) Mental Health Digital Intervention in Rural India: Mixed Methods Process Evaluation Study.

JMIR mental health·2026
Same author

Correlates of Inconsistent Condom use During Sexual Intercourse among Hijra and Transgender Population in India: Evidence from National Integrated Biological and Behavioral Surveillance 2014-15.

Indian journal of community medicine : official publication of Indian Association of Preventive & Social Medicine·2026
Same author

HS-RankFormer for efficient and robust RGB-to-Hyperspectral image reconstruction across domains.

Scientific reports·2026
Same journal

Therapeutic potential of crude protein extracts from two Egyptian freshwater snails Lanistes carinatus and Bellamya unicolor.

Scientific reports·2026
Same journal

Microbial contamination of donor corneas and post-keratoplasty endophthalmitis: a comparison between Japanese and U.S. eye banks using cold storage.

Scientific reports·2026
Same journal

Prevalence and contributing factors of virological non-suppression among adult patients on first-line antiretroviral therapy in tertiary hospitals in Ethiopia.

Scientific reports·2026
Same journal

An in vitro comparison of color stability between alkasite and different restorative materials in various staining solutions.

Scientific reports·2026
Same journal

Toward accessible mRNA LNP formulation: systematic evaluation of mixing strategies and key parameters.

Scientific reports·2026
Same journal

A network analysis of personality traits, mentalizing, and psychological health in Chinese college students.

Scientific reports·2026
See all related articles

Related Experiment Video

Updated: Mar 23, 2026

The Collective Trust Game: An Online Group Adaptation of the Trust Game Based on the HoneyComb Paradigm
06:18

The Collective Trust Game: An Online Group Adaptation of the Trust Game Based on the HoneyComb Paradigm

Published on: October 20, 2022

2.7K

Blockchain-based two-level trustable reputation framework for e-commerce platform using smart contracts.

K Sundara Krishnan1, R Chithra Devi2, Christo Ananth3

  • 1Department of CSE, Alagappa Chettiar Government College of Engineering and Technology, Karaikudi, India.

Scientific Reports
|March 22, 2026
PubMed
Summary
This summary is machine-generated.

This study introduces a Blockchain-based Two-Level E-Commerce Trustable Reputation Framework (BTL-ETRF) to enhance online trust. The BTL-ETRF uses multi-factor authentication and deep learning to combat e-commerce fraud and improve reputation systems.

Keywords:
E-commerceFinancial transactionsMulti-factor authentication (MFA)Redactable blockchainReputation verificationSmart contractTransformer

Related Experiment Videos

Last Updated: Mar 23, 2026

The Collective Trust Game: An Online Group Adaptation of the Trust Game Based on the HoneyComb Paradigm
06:18

The Collective Trust Game: An Online Group Adaptation of the Trust Game Based on the HoneyComb Paradigm

Published on: October 20, 2022

2.7K

Area of Science:

  • Computer Science
  • Information Security
  • E-commerce Technology

Background:

  • E-commerce platforms rely on reputation systems, which are vulnerable to various cyber-attacks like sybil attacks, collusion, and review tampering.
  • Centralized reputation systems lack automated verification and are susceptible to impersonation and feedback manipulation, damaging seller reputations and buyer experiences.
  • Effective reputation management is crucial for secure and trustworthy e-commerce transactions.

Purpose of the Study:

  • To propose a novel Blockchain-based Two-Level E-Commerce Trustable Reputation Framework (BTL-ETRF) to address the vulnerabilities in current e-commerce reputation systems.
  • To enhance the security and reliability of e-commerce platforms by mitigating impersonation, feedback manipulation, and collusion-based reputation distortion.
  • To introduce an automated verification process for user reputation using smart contracts and deep learning.

Main Methods:

  • Implementation of Multi-Factor Authentication (PIN, OTP, biometric fingerprint) to prevent impersonation attacks.
  • Utilization of a Residual Dilated Convolution Transformer model for classifying user reputation based on five key metrics.
  • Development of two smart contracts (Authentication and Reputation) for automated verification and action triggering within the BTL-ETRF.
  • Integration of a redactable blockchain system to store transaction data, including reputation classification and triggered actions.

Main Results:

  • The proposed BTL-ETRF effectively mitigates impersonation attacks through robust multi-factor authentication.
  • The deep learning model accurately classifies user reputation, contributing to a more reliable trust assessment.
  • Automated verification via smart contracts streamlines the reputation management process, enhancing efficiency.
  • Formal analysis and performance demonstrations using Python and Ethereum Solidity indicate superior performance compared to existing methods.

Conclusions:

  • The Blockchain-based Two-Level E-Commerce Trustable Reputation Framework (BTL-ETRF) offers a secure and reliable solution for e-commerce reputation management.
  • The integration of blockchain, deep learning, and multi-factor authentication significantly enhances trust and combats cyber-attacks in online transactions.
  • The proposed framework demonstrates a promising advancement in creating a more trustworthy e-commerce ecosystem.