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Updated: Mar 27, 2026

Studying Food Reward and Motivation in Humans
Published on: March 19, 2014
Precision Imaging for Intraindividual Investigation of the Reward Response
Matthew Mattoni1, Shenghan Wang1, Cooper J Sharp1
1Department of Psychology and Neuroscience, Temple University, Philadelphia, Pennsylvania, USA.
Abstract:
The reliance of fMRI research on between-person comparisons is limited by low test-retest reliability and an inability to explain within-person processes. Intraindividual studies are needed to understand how changes in brain functioning relate to changes in behavior. Here, we present open data and analysis of a novel intensively sampled fMRI study. This precision imaging dataset includes 44 sessions acquired across four participants at a twice-weekly rate. In each session, participants completed multiple reward-related tasks, mood and alertness ratings, and a behavioral mood manipulation. We examined how the reward response reflects between-person or within-person variance. Trial-level models suggested dramatically more trials than typically collected are needed to maximize reliability within runs and individuals. Test-retest reliability of the reward response was very low and not explained by measurement error, suggesting low power for between-person comparisons without large amounts of data. At an intraindividual level, mood and alertness explained up to 37% of the intraindividual variance of the anticipatory reward response. Finally, we found that while reliability or brain-behavior associations were not improved by multi-echo denoising, a multivariate reward signature had stronger intraindividual behavioral associations than a univariate anatomical mask. Together, results suggest that the BOLD reward response is not a stable trait-like marker, but moderated by state-like factors. More broadly, BOLD activation to reward tasks-and likely other fMRI tasks-presents substantial opportunity for within-person study to complement the traditional focus on between-person study. We conclude with a discussion of considerations for intensive longitudinal neuroimaging designs.

