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Engagement Patterns With #NaturalRemedies on TikTok: Formative Analysis
Apeksha Mewani1, Corey H Basch2, Keanu Renne-Glover3
1Health Equity, Administration, and Technology (HEAT), Lehman College, 250 Bedford Park Blvd W, Bronx, NY, 10468, United States, 1-718-960-2467.
Unlabelled:
This research letter provides formative evidence from a cross-sectional analysis of 118 TikTok videos under #NaturalRemedies, identifying content formats and expertise cues associated with higher engagement, while also demonstrating the feasibility of using engagement metrics and thematic coding to analyze health narratives on emerging platforms such as TikTok.
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