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Memetic/Metaphorical Digital Twins: Extending Knowledge Co-Creation Across Economics, Architecture, and Beyond
1Stellenbosch Business School, P.O. Box 610, Bellville 7535, South Africa.
Abstract:
This article introduces Memetic/Metaphorical Digital Twins (MDTs) as a novel extension of Digital Twin typologies by twinning conceptual schemes, complementing Industrial, Human, and Cognitive Digital Twins. MDTs embed cultural, organizational, and semiotic knowledge into digital frameworks, enabling the recombination and evolution of knowledge structures across disciplines. Drawing on Schlaile's economic perspectives and Mavromatidis's architectural lens of entropy and constructal thermodynamics, this study demonstrates how MDTs can address systemic challenges in communication, knowledge transfer, and design. A Digital Community Platform, under development for supporting decentralized Personal Knowledge Management Systems (PKMS), provides the operational foundation, integrating iterative KM cycles to support knowledge co-creation. Its logic and logistics substitute the traditional document paradigm with a memetic approach by utilizing memes as replicable, adaptive knowledge units, thereby mimicking biological evolution and ecosystem resilience in digital platform environments. It aims to offer distributed, decentralized, bottom-up, affordable, knowledge-worker-centric applications prioritizing personalization, mobility, generativity, and entropy reduction; its mission is to serve a knowledge-co-creating community characterized by highly diverse individual Abilities, Contexts, Means, and Ends (ACME) facing increasingly volatile, uncertain, complex, and ambiguous futures (VUCA). A Boundary Object Taxonomy to Omnify Memetic Storytelling (BOTTOMS) is proposed to further structure atomic units of meaning-such as memes, mythemes, narratemes, and reputemes-into a unified framework for authorship and dissemination. The article situates MDTs within a design science research paradigm, outlines current implementation progress, and identifies future developments, including AI-supported curation, personalized metrics, and expanded boundary objects. Together, these contributions position MDTs as a universal framework for adaptive, transdisciplinary knowledge co-creation.
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