Peer support intervention (ABA-feed) to improve breastfeeding: UK based, multicentre, parallel group, randomised

Kate Jolly1, Joanne Clarke1, Nicola Crossland2

  • 1Department of Applied Health Sciences, School of Health Sciences, College of Medicine and Health, University of Birmingham, Birmingham B15 2TT, UK.

BMJ (Clinical Research Ed.)
|March 31, 2026
PubMed

Insights

The Assets Based Feeding Help Before and After birth (ABA-feed) peer support intervention did not increase breastfeeding rates at eight weeks postpartum. This UK-based trial found no significant differences in breastfeeding outcomes compared to usual care.

Area of Science:

  • Public Health
  • Maternal and Child Health
  • Behavioral Science

Background:

  • Breastfeeding peer support interventions aim to improve infant feeding outcomes.
  • Assets-based approaches focus on individual capabilities and resources.
  • Understanding the effectiveness of proactive, person-centered support is crucial for public health initiatives.

Purpose of the Study:

  • To evaluate the impact of the ABA-feed (Assets based feeding help Before and After birth) proactive peer support intervention on breastfeeding rates.
  • To compare formula feeding practices and other maternal and infant outcomes between the intervention and usual care groups.
  • To assess the effect of assets-based peer support compared to standard breastfeeding support.

Main Methods:

  • A multicentre, unblinded, randomised controlled trial involving 2475 nulliparous women in the UK.
  • Participants were randomized to either the ABA-feed intervention or usual breastfeeding support.
  • The primary outcome was any breastfeeding at eight weeks postpartum, analyzed using the intention-to-treat principle.

Main Results:

  • No significant difference in any breastfeeding at eight weeks postpartum between the ABA-feed intervention group (69.8%) and the usual care group (68.8%).
  • High breastfeeding initiation rates were observed in both groups (94.2% vs 92.5%).
  • The intervention group reported higher social support at eight weeks, but this was not sustained at 16 weeks; no other secondary outcomes differed.

Conclusions:

  • The ABA-feed proactive, assets-based peer support intervention did not improve breastfeeding rates at eight weeks postpartum in the UK.
  • The findings suggest that this specific type of enhanced peer support may not be more effective than usual care for increasing breastfeeding duration.
  • Further research may explore different intervention components or target populations to enhance breastfeeding support effectiveness.
Abstract