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An integrated multi-criteria decision framework for outlet mall location selection using fuzzy DEMATEL-DANP-VIKOR
Ming-Han Chiang1, Bao-Hui Huang2, Cheng-Ru Wu2
1National Tainan Junior College of Nursing, 78, Sec. 2, Minzu Rd., West Central Dist., Tainan City, 700007, Taiwan.
Scientific Reports
|March 31, 2026
Summary
This study introduces a new framework for selecting optimal outlet mall locations. It uses a multi-criteria decision-making (MCDM) approach to analyze complex factors, aiding strategic retail investment.
Area of Science:
- Business and Economics
- Operations Research
Background:
- Outlet malls are expanding globally, requiring strategic location planning.
- Location decisions involve complex, interconnected criteria.
Purpose of the Study:
- To develop an integrated multi-criteria decision-making (MCDM) framework for outlet mall location selection.
- To support the comparison and ranking of potential outlet locations.
Main Methods:
- Utilized Porter's diamond model within a fuzzy DEMATEL-DANP-VIKOR approach.
- Identified 17 evaluation indicators through literature review and a modified Delphi process.
- Applied fuzzy DEMATEL for causal relationships, DANP for interdependent weights, and VIKOR for ranking.
Main Results:
- The proposed framework clarifies structural influence patterns among criteria.
- It provides preference-sensitive rankings for outlet locations.
- Sensitivity analysis confirmed the framework's stability across different decision preferences.
Conclusions:
- The framework offers a systematic, theory-based decision-support tool for retail investment.
- It enhances outlet location planning by integrating strategic criteria.
- The approach aids in comparing and selecting optimal outlet mall sites.
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