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Updated: Apr 7, 2026

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Investigating the Effect of Visual Imagery and Learning Shape-Audio Regularities on Bouba and Kiki
Published on: September 13, 2019
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Bouba-kiki, baby chicks, and the structure of experience
1Centre for Mind/Brain Sciences, University of Trento, Rovereto.
Abstract:
Recent evidence shows that naïve domestic chicks match sounds to shapes in ways strikingly similar to humans. Theoretical accounts linking the bouba-kiki effect to physical regularities in the environment suggest that cross-modal correspondences may reflect deep perceptual principles rather than linguistic conventions. (PsycInfo Database Record (c) 2026 APA, all rights reserved).

