Chatbot Usability Scale in Chinese Users: Cross-Cultural Adaptation and Validation Study

Chatbots are increasingly deployed across various domains; however, systematic evaluation of their usability remains limited, particularly in non-Western contexts. The 11-item Chatbot Usability Scale (BUS-11), a multidimensional instrument grounded in human-computer interaction theory, has demonstrated strong psychometric properties in prior studies; however, a validated Chinese version does not exist, despite China being one of the largest chatbot markets.

This study aimed to translate, culturally adapt, and validate the BUS-11 for Chinese users.

Following established cross-cultural adaptation procedures, the scale was forward- and back-translated, reviewed by an expert committee, and pilot-tested for clarity and feasibility. A main validation study was then conducted with 214 participants, who completed 438 evaluations of the chatbots across 10 widely used systems.

Psychometric analyses demonstrated excellent scale-level content validity index (ie, 0.92), strong internal consistency (Cronbach α=0.92), and a clear 3-factor structure (Accessibility, Interaction Process Quality, and Information Quality), explaining 56.1% of the variance. Meanwhile, privacy or security and response time were retained as single-item indicators. The Chinese BUS-11 was concise, user-friendly, and psychometrically robust.

This work fills a critical gap by providing the first validated instrument for assessing chatbot usability in Chinese contexts, enabling reliable cross-cultural comparisons and supporting both research and practical design evaluation in human-computer interaction.