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Authentic veteran stories about seeking help are effective suicide prevention messages for separating service members. Framing messages to empower informed health decisions can increase treatment seeking among at-risk veterans.

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Area of Science:

  • Public Health
  • Mental Health
  • Veterans Affairs

Background:

  • Veterans separating from military service face a high risk of suicide.
  • Effective strategies are needed to encourage treatment seeking in this population.
  • Public health campaigns are a common approach, but message effectiveness is poorly understood.

Purpose of the Study:

  • Identify public messages that are feasible and acceptable.
  • Increase the likelihood of treatment seeking among at-risk veterans during military transition.
  • Explore effective communication mechanisms for suicide prevention.

Main Methods:

  • Conducted semistructured telephone interviews with 21 recently separated veterans.
  • Analyzed interview transcripts using a constant comparison strategy.
  • Examined mechanisms of persuasive communication in message design.

Main Results:

  • Authentic veteran stories of seeking help were found to be acceptable.
  • Messages emphasizing informed decision-making were perceived as effective.
  • Potential adverse responses to messaging were also identified.

Conclusions:

  • Authentic storytelling and empowerment-focused messaging show promise for promoting help-seeking.
  • Understanding potential obstacles is crucial for effective campaign development.
  • Further research is needed to generalize findings to the broader veteran population.