Beliefs About Using Construal Level to Modulate Regulatory Scope

Phuong Q Le1, Tina Nguyen2, Abigail A Scholer3

  • 1University of Chicago Booth School of Business, IL, USA.

Summary

People adjust their regulatory scope using construal level theory. Low-level construal contracts scope for immediate goals, while high-level construal expands scope for distant goals.

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