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Not worth my time! Understanding factors that make speech socially engaging
Marcos E Domínguez-Arriola1, Marc D Pell1
1School of Communication Sciences and Disorders, McGill University.
The topic of conversation and the speaker's vocal delivery significantly influence how long listeners engage. Engaging vocal cues enhance social appeal and willingness to interact, even with less interesting topics.
Area of Science:
- Psychology
- Linguistics
- Communication Studies
Background:
- Understanding conversational engagement is crucial for effective social interaction.
- Previous research highlights the importance of conversational content but less on vocal delivery's impact on perceived value.
Purpose of the Study:
- To investigate how conversational topic and speaker's relational stance affect listener impressions and speech value.
- To determine factors influencing willingness to continue a hypothetical conversation.
Main Methods:
- Experiment 1: Speakers delivered anecdotes (interesting/boring) with neutral or engaging vocal tones; acoustic analyses were performed.
- Experiment 2: Listeners performed "time bidding" (willingness to continue) and rated speakers on social traits.
Main Results:
- Engaging vocal tones (higher pitch, louder, variable, brighter voice) were perceived as positive, energetic, and authentic.
- Engaging speakers were rated friendlier, more competent, and attractive, showing vocal stance impacts social appeal.
- While topic strongly influenced engagement, vocal stance also played a role, mediated by social impressions.
Conclusions:
- Both the content (what is said) and delivery (how it's said) shape the perceived value of social anecdotes.
- Speaker's relational stance, conveyed through vocal cues, significantly influences social impressions and interaction duration.
- Findings contribute to understanding perceived interaction quality and the multifaceted nature of conversational engagement.
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