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Implicit association tests for all: Using iatgen for non-English and offline samples.

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Summary

Iatgen now offers translation functionality, enabling the creation of non-English Implicit Association Tests (IATs) and offline deployment. This enhances cross-cultural research by overcoming language barriers and WEIRD sampling limitations.

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Area of Science:

  • Psychology
  • Social Sciences
  • Human-Computer Interaction

Background:

  • The Implicit Association Test (IAT) is a widely used tool for measuring automatic associations.
  • Existing IAT software often requires technical expertise, lacks online deployment ease, and has limited data analysis features.
  • Current IAT tools are predominantly English-only, hindering cross-cultural research and increasing reliance on translated templates.

Purpose of the Study:

  • To introduce iatgen's new translation functionality for creating non-English IATs.
  • To present a method for deploying Qualtrics-based IATs in offline environments.
  • To facilitate cross-cultural research and reduce reliance on WEIRD samples.

Main Methods:

  • Utilized a web-based iatgen Shiny app and the tr.iatgen R package for non-English IAT development.
  • Implemented a translation repository on GitHub for community contributions and reviews.
  • Developed a method for offline deployment of Qualtrics-based IAT studies.

Main Results:

  • Successfully introduced translation functionality, enabling the creation of IATs in multiple languages.
  • Established a collaborative platform for IAT translation contributions and quality control.
  • Provided a viable solution for conducting IAT research in offline settings.

Conclusions:

  • Iatgen's enhanced features, including translation and offline deployment, significantly improve accessibility for international researchers.
  • These advancements aim to broaden the scope of IAT research, making it more inclusive and representative.
  • The developed tools support the creation of culturally sensitive and globally applicable psychological measures.