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Enhancing public awareness of overdose response technology is crucial. Co-designed naloxone kit messaging, using empathetic language and community partnerships, can improve uptake among people who use substances.

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Area of Science:

  • Public Health
  • Community-Based Research
  • Health Communication

Background:

  • The North American overdose crisis is a major public health emergency, worsened by potent synthetic opioids and unequal access to harm reduction resources.
  • Improving engagement with overdose response technology is vital to mitigate these challenges.
  • This study focuses on developing and evaluating naloxone kit-based messaging through community co-design.

Purpose of the Study:

  • To develop and evaluate naloxone kit-based messaging using a community co-design approach.
  • To enhance awareness and uptake of overdose response technology among people who use substances.
  • To identify effective messaging strategies and dissemination methods.

Main Methods:

  • An online workshop was conducted with eight participants.
  • Co-design principles and thematic analysis were employed to generate and interpret insights.
  • An iterative design process was used to refine naloxone kit messaging.

Main Results:

  • A significant gap in public awareness of overdose response technology was identified, especially outside harm reduction circles.
  • Messaging should convey safety, support, and empathy to be effective.
  • Preferred dissemination channels include social media, naloxone kit inserts, and community partnerships.

Conclusions:

  • Strategic, accessible messaging is needed to address critical gaps in overdose response technology awareness.
  • Outreach should extend beyond traditional harm reduction communities.
  • Non-judgmental language and digital/community-based dissemination are key to reaching high-risk populations.