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Community Characteristics Predict Local News Agenda Building About Racial Health Disparities.

Yiwei Xu¹, Markus Neumann², Erika Franklin Fowler³

¹College of Information, University of Maryland.

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|April 21, 2026

Summary

This summary is machine-generated.

Local TV news coverage of COVID-19 racial disparities was higher in areas with larger Black and Indigenous populations and lower Trump support. Station ownership and network affiliation also influenced reporting on these health disparities.

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Area of Science:

Public Health
Media Studies
Sociology

Background:

Local television news plays a crucial role in disseminating public health information.
Understanding factors influencing news coverage of racial disparities in health is vital for addressing health inequities.
The COVID-19 pandemic highlighted existing racial disparities in health outcomes.

Purpose of the Study:

To examine market-level and station-level factors predicting local television news coverage of COVID-19 racial disparities.
To apply agenda-building theory and community structure theory to understand news coverage patterns.
To identify media markets with less coverage of racial health disparities.

Main Methods:

Analysis of closed captioning data from 758 local TV stations across 210 media markets (February 2020 - November 2021).
Systematic keyword validation and supervised machine learning for content identification.
Linear mixed models to assess predictors of news coverage.

Main Results:

Higher coverage of racial disparities linked to lower Trump vote share and larger Black and Indigenous populations.
Sinclair-owned stations showed increased coverage early in the pandemic.
Network affiliations significantly impacted coverage likelihood, varying by pandemic wave.

Conclusions:

Social, demographic, and station-level factors significantly influence local TV news coverage of COVID-19 racial health disparities.
Findings underscore the importance of considering media ownership and network influence in public health communication.
Targeted interventions may be needed for media markets with limited reporting on these critical health issues.