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Rethinking the occurrence of volunteering from the capability-opportunity-motivation perspective.

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The COM-B model explains behavior through capability, opportunity, and motivation. This study extends it to understand university student volunteering, highlighting psychological capability and perceived opportunities.

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Area of Science:

  • Behavioral Science
  • Psychology
  • Sociology

Background:

  • The COM-B model (Capability, Opportunity, Motivation, Behavior) is a framework for understanding behavior.
  • It has primarily been used for health behavior interventions.
  • Its application to positive behaviors like volunteering is underexplored.

Purpose of the Study:

  • To extend the COM-B model to analyze volunteering behavior.
  • To reconceptualize university student volunteering using the COM-B framework.
  • To identify key factors influencing volunteering behavior.

Main Methods:

  • Conceptual analysis and framework extension.
  • Application of the COM-B model to the context of university student volunteering.
  • Delineation of capability (physical, psychological), opportunity (physical, social), and motivation (reflective, automatic) in volunteering.

Main Results:

  • Psychological capability is central to university student volunteering.
  • Perceived opportunity availability significantly influences volunteering.
  • "Wanting" emerges as a key mechanism bridging intention and volunteering behavior.

Conclusions:

  • The COM-B model provides a robust framework for understanding volunteering behavior.
  • Understanding psychological capability, perceived opportunities, and motivation is crucial for promoting student volunteering.
  • The framework offers insights into the intention-behavior gap in prosocial behaviors.