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Updated: Apr 27, 2026

Assessment of Social Transmission of Food Preferences Behaviors
Published on: January 25, 2018
App-based epidemic game in a university campus reveals how risk perception and behavioral interventions shape disease
Salihu S Musa1,2,3, Winnie Mkandawire1,4, Trusting Inekwe1,5
1Department of Genomics and Computational Biology, UMass Chan Medical School, Worcester, 01655, USA.
Abstract:
Effective infectious disease control requires understanding transmission dynamics and behavioral factors that influence non-pharmaceutical interventions (NPIs) such as social distancing and quarantining. To investigate these dynamics in a real-life setting, we conducted a two-week gamified epidemic experiment at Wenzhou-Kean University, China, involving nearly 1,000 students. A Bluetooth-enabled app was used to simulate the spread of a virtual pathogen and collect real-time behavioral and epidemiological data. We developed a Susceptible-Exposed-Asymptomatic-Infected-Removed model with time-varying transmission rates to incorporate behavioral feedback and assess the effectiveness of interventions. Our results show that NPIs alone may not be sufficient unless coupled with high compliance driven by elevated risk perception. Participants who adhered strongly to NPIs significantly reduced transmission. Additionally, superspreader statistics and a heavy-tailed transmission tree structure mirroring patterns seen in biological outbreaks provides support for the external validity of the data. This study reveals the importance of integrating adaptive human behavior and heterogeneity into epidemiological models and highlights the potential of our app-based epidemic experiments as tools for studying outbreak dynamics in real-life settings.
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