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Published on: January 5, 2018
Alcohol Shifts Emotional Language in Social Interaction Toward Positive and Away from Negative Content: A
Madeline E Goodwin1, Michael A Sayette1
1Department of Psychology, University of Pittsburgh, Pittsburgh, PA, USA.
Alcohol consumption alters social conversation by reducing negative emotions and increasing positive ones. This study found alcohol decreased verbal authenticity, particularly in males, suggesting sex-specific effects on social language.
Area of Science:
- Psychology
- Linguistics
- Social Sciences
Background:
- Alcohol is widely consumed socially, yet its impact on social language remains under-researched.
- Language is a key social behavior influencing alcohol's socio-emotional effects.
- Previous studies lacked sufficient sample sizes and robust linguistic analysis for social interactions.
Purpose of the Study:
- To investigate alcohol's effects on verbal communication in unstructured social interactions.
- To address gaps in understanding alcohol's impact on language using advanced text-processing.
- To examine alcohol's influence on emotional expression and authenticity in conversation.
Main Methods:
- A preregistered study involving 720 social drinkers (360 males, 360 females) in triads.
- Random assignment to alcohol, placebo, or control conditions.
- Analysis of approximately half-a-million words using the Linguistic Inquiry and Word Count (LIWC) system.
Main Results:
- Alcohol consumption decreased negative emotion words and increased positive emotion words.
- A trend indicated alcohol reduced verbal authenticity.
- Post-hoc analyses revealed alcohol selectively decreased authenticity and increased confident language in males within all-male groups.
Conclusions:
- Alcohol significantly alters the emotional tone of conversations.
- Potential sex differences in alcohol's effects on authenticity and bravado were identified.
- Formal language analysis is valuable for alcohol and drug research.
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