How Multidimensional Risk Communication Influences Public Altruistic Protective Behavior in Public Health
Yunpeng Xu1,2, Shuanglei Wu1,2, Linxiu Jiang3
1School of Public policy and management, Guangxi University, Nanning, China.
Summary
Effective risk communication significantly boosts public altruistic protective behavior during health emergencies. This study reveals how information, perception, and trust influence protective actions, aiding public health strategies.
Area of Science:
- Public Health
- Risk Communication
- Behavioral Science
Background:
- Public altruistic protective behavior is crucial during health emergencies.
- Limited evidence exists on how multidimensional risk communication influences this behavior.
Purpose of the Study:
- To develop and test a model examining the impact of multidimensional risk communication on public altruistic protective behavior.
- To investigate the mediating role of risk perception and the moderating role of trust in authoritative sources.
Main Methods:
- A questionnaire survey was conducted with 1,417 respondents across 11 Chinese provinces.
- The study utilized the Protective Action Decision Model (PADM) and risk communication theory.
- A multidimensional communication strategy impact model was constructed and analyzed.
Main Results:
- All dimensions of risk communication positively correlated with altruistic protective behavior.
- Risk perception mediated the link between risk communication and altruistic behavior.
- Trust in authoritative sources attenuated the effect of information sources on risk perception (high-trust attenuation effect).
Conclusions:
- Multidimensional risk communication is vital for promoting altruistic protective behaviors in public health emergencies.
- Understanding the roles of risk perception and trust is key for effective communication strategies.
- Findings support precise governmental messaging for altruistic mobilization during crises.
Keywords:
public altruistic protective behaviorpublic health emergenciesrisk communication strategiesrisk perceptiontrust in authoritative information sourcesMore Related Videos
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