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Media Exposure and Its Association With Vaccine Attitudes, Intentions, and Hesitancy: Systematic Review
Francesco Leonforte1, Vito Nicosia2, Paola Comite2
1Department of Integrated Hygiene, Organizational, and Service Activities (Structural Department), Health Management, University Hospital Polyclinic "G. Rodolico-San Marco", Catania, Italy.
Tailored communication strategies across various media channels significantly improve vaccine acceptance and adherence. Sociodemographic factors play a crucial role in moderating these communication outcomes for public health interventions.
Area of Science:
- Public Health
- Health Communication
- Vaccinology
Background:
- Vaccine hesitancy, exacerbated by the COVID-19 infodemic, poses a significant public health challenge.
- Effective communication strategies are essential for improving vaccine literacy and combating misinformation.
- Sustaining immunization programs relies heavily on targeted communication efforts.
Conclusions:
- This review integrates traditional and digital media, highlighting the role of sociodemographic moderation in vaccine acceptance.
- Findings support a "precision" communication model for culturally congruent, tailored public health interventions.
- Further longitudinal research is recommended to establish definitive causal links between communication strategies and vaccine behavior.
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