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How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling
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How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling

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Examining the Relationship Between Perceived Value and Movie Consumption Behavioral Intention: The Mediating Role of

Nicong Zhao1, Xia Zhu2, Xiaoquan Pan3,4

  • 1College of Art, Zhejiang Normal University, Jinhua 321004, China.

Behavioral Sciences (Basel, Switzerland)
|May 4, 2026
PubMed
Abstract

Keywords:
consumption behavioral intentionmovie consumptionperceived valuesatisfaction

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