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Rethinking Social Media in Youth Health Promotion: Navigating Ethics, Equity, and Algorithmic Risk
Acadia W Buro1, Molly M Serena Gomes2
1College of Population Health, University of New Mexico Health Sciences Center, Albuquerque, NM, USA.
American Journal of Health Promotion : AJHP
|May 4, 2026
Summary
Social media health interventions for youth pose risks due to platform design. Careful evaluation and safeguards are needed to ensure privacy, mitigate harms, and promote health equity.
Area of Science:
- Public Health
- Digital Health
- Adolescent Health
Background:
- Social media platforms are increasingly used for youth health behavior interventions.
- Commercial platform designs, data practices, and algorithms present ethical, legal, and equity concerns.
Purpose of the Study:
- To examine how social media platform features introduce unintended risks for youth participants.
- To identify potential harms including surveillance, screen time issues, and digital exclusion.
Main Methods:
- Commentary examining platform features and their implications for youth.
- Analysis of data collection, engagement-driven features, and structural inequities.
Main Results:
- Risks include compromised privacy, informed consent issues, increased screen time, exposure to harmful content, and adverse psychosocial outcomes.
- Structural inequities in digital access and literacy can worsen health disparities.
- Platform-specific features amplify risks like social comparison, misinformation, and algorithmic bias.
Conclusions:
- Social media interventions for youth health show promise but require thorough platform environment evaluation.
- Future research must prioritize data practice transparency, psychosocial and equity outcomes, and safety safeguards.
- Safer and more equitable youth health promotion necessitates addressing platform-specific risks.
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