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Rethinking well-being in capitalist value-centered societies: football in Japan as contemporary capitalistic ritual
1Graduate School of Intercultural Studies, Kobe University, Kobe, Japan.
Frontiers in Sports and Active Living
|May 4, 2026
Summary
Neoliberal capitalism influences how contemporary rituals shape well-being. Sports mega-events, as capitalistic rituals, significantly impact happiness and well-being in urban environments.
Area of Science:
- Sociology
- Cultural Studies
- Economics
Background:
- Neoliberal capitalism's cultural impact on well-being is under-explored.
- Contemporary rituals' role in subjective well-being requires theoretical framing.
Purpose of the Study:
- To analyze the cultural impact of neoliberal capitalism on contemporary rituals.
- To propose and define 'contemporary capitalistic rituals'.
- To investigate the role of these rituals in fostering well-being.
Main Methods:
- Theoretical framework development.
- Ontological analysis of contemporary rituals.
- Ethnographic case study of Japanese professional football supporters.
Main Results:
- A theoretical framework integrating rituals, well-being, and development was modeled.
- The concept of 'contemporary capitalistic rituals' was introduced.
- Sports mega-events were identified as key examples of these rituals.
Conclusions:
- Contemporary capitalistic rituals, exemplified by sports mega-events, are central to shaping well-being.
- These rituals play a significant role in promoting happiness within urban settings.
- The study provides a new lens for understanding modern ritual and its connection to well-being.
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