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How metaverse music platform cues shape content creation behavior: Evidence from social and flow pathways
Qiyue Song1, Di Mu2, Xiaodi Peng3
1IQRA Business School, Universiti Geomatika Malaysia, Kuala Lumpur, Malaysia.
Plos One
|May 4, 2026
Summary
Metaverse music platform design impacts user content creation through social and flow experiences. Emotional value perception, influenced by these experiences, drives creation, with technology acceptance playing a selective role.
Area of Science:
- Human-Computer Interaction
- Virtual Environments
- Digital Media Studies
Background:
- The metaverse offers new avenues for user engagement and content creation in digital spaces.
- Understanding platform design's influence on user behavior is crucial for virtual environment development.
- Existing research lacks specific insights into metaverse music platform user behavior.
Purpose of the Study:
- To investigate how metaverse music platform design elements influence users' content creation behavior.
- To develop and test a dual-path model based on the Stimulus-Organism-Response framework.
- To examine the mediating roles of social and flow experiences and the moderating role of technology acceptance.
Main Methods:
- A quantitative study employing a survey methodology with 435 Chinese users of metaverse music platforms.
- Development of a dual-path model integrating relational-affective and interaction-oriented cues.
- Statistical analysis to test the proposed relationships between design cues, experiential states, emotional value, content creation, and technology acceptance.
Main Results:
- Relational-affective cues (emotional resonance, social presence) positively influenced social experience.
- Interaction-oriented cues (avatar customization, narrativity, multi-sensory) positively influenced flow experience.
- Both social and flow experiences enhanced emotional value perception, predicting increased content creation behavior; technology acceptance selectively moderated the social experience pathway.
Conclusions:
- Metaverse music platform design significantly shapes user content creation through distinct social and flow pathways.
- Emotional value perception acts as a key mediator between user experiences and content creation.
- Technology acceptance moderates the influence of social experiences on emotional value and subsequent content creation, highlighting its selective impact.
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