[Promethean: a critical reflection on Artificial Intelligence in healthcare.]

Artificial Intelligence (AI) is increasingly promoted in healthcare as a driver of efficiency and sustainability. Yet this narrative may overlook systemic effects that risk widening inequalities and weakening the human dimension of care. This editorial interprets AI adoption through the lens of the Jevons Paradox: efficiency gains may expand demand and clinical workload, creating a "productivity trap" that ultimately reduces time for patient relationships. It also addresses the risk of technological dependency and erosion of professional autonomy. We propose a "Promethean" model of AI governance, grounded in anticipatory reflection, territorial equity, protection of care time, and sustainability. The aim is not to slow innovation, but to guide it toward a healthcare system that is more just, human, and accountable.