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Blockchain-enabled strategic optimization: A decision analytics framework for multinational enterprises' e-commerce

Liurui Deng¹, Xiaoying Hu¹, Ying Xiao²

¹College of Business, Hunan Normal University, Changsha, Hunan, China.

|May 8, 2026

Summary

This summary is machine-generated.

Multinational enterprises (MNEs) face lower profits with greater tax disparity, regardless of blockchain use. Composite e-commerce models with blockchain enhance MNE profits, especially with moderate market potential and service gaps.

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Area of Science:

Supply Chain Management
E-commerce Strategy
Information Systems

Background:

Multinational enterprises (MNEs) increasingly utilize e-retailers for market entry.
Quality verification challenges, particularly low-quality images, affect e-commerce platforms.
Blockchain technology offers a potential solution for quality assurance in e-retail.

Purpose of the Study:

To analyze the impact of different e-commerce entry models on MNE profitability.
To evaluate the effectiveness of blockchain technology in mitigating quality issues across various entry models.
To investigate the influence of tax disparities and market potential on MNE strategic decisions.

Main Methods:

Development of a two-tier supply chain model.
Analysis of a supply chain with a high-tax manufacturing division and low-tax retailers (MNE-owned and e-retailers).
Comparison of singular versus composite e-commerce entry models, with and without blockchain implementation.

Main Results:

Increased tax disparity negatively correlates with MNE overall profits, irrespective of blockchain adoption.
Singular e-commerce models yield higher MNE profits without blockchain; composite models are more profitable with blockchain.
Blockchain implementation favors MNEs with medium market potential and modest service gaps between e-retailers and the manufacturing division.

Conclusions:

Tax differentials significantly impact MNE profitability in multinational e-commerce.
Strategic selection of e-commerce entry models, particularly composite ones with blockchain, can optimize MNE profits.
Blockchain technology's effectiveness is contingent on the specific e-commerce entry model and market conditions.