Related Experiment Video
Updated: May 12, 2026

Measuring Delay Discounting in Humans Using an Adjusting Amount Task
Published on: January 9, 2016
Delaying rewards reduces egoism bias during prosocial acts
Guanglong Liu1,2, Wendeng Yang1,2, Ya Zheng1,2
1Department of Psychology, Guangzhou University, Guangzhou 510006, China.
Abstract:
People tend to prioritize their own benefits over those of others during reward evaluation, a tendency known as egoism bias. Recent evidence suggests that delaying rewards may reduce this bias in prosocial behavior, yet the underlying mechanisms remain unclear. This study investigated this issue by recording EEG activity when participants (N = 40) evaluated immediate or delayed rewards for themselves and an anonymous person during a prosocial reward task. We found an egoism bias in immediate reward evaluation, with stronger preferences and neural reward sensitivity (as indexed by the reward positivity, P3, and delta power) for self-benefiting compared to other-benefiting trials. Crucially, this egoism bias decreases when rewards were delayed, as shown by comparable reward sensitivity, overlapping neural representations, and positive neural correlations between self-benefiting and other-benefiting trials. These convergent findings establish reward deferral as a critical variable in reducing egoism bias during prosocial decision-making.
Related Concept Videos
Egoism and Altruism
Timing and Consequences on Behavior
Humans, however, can respond to delayed reinforcers. We often make decisions between immediate small rewards and delayed larger rewards. This ability to delay gratification is a significant factor...
Self-Serving Bias
Self-Discrepancy Theory
Motivational Bias
Unrealistic Optimism Bias

