Social media impact on clear aligner decisions: A questionnaire study

Area of Science:

• Dental Science
• Orthodontics
• Digital Health Communication

Background:

• Clear aligner therapy is increasingly popular among adult patients.
• Social media platforms are emerging as significant information sources for patients.
• There is a need to understand how online information influences patient expectations and treatment choices.

Purpose of the Study:

• To investigate the influence of social media on adult patients' perceptions of clear aligner treatment.
• To explore the relationship between social media awareness and actual treatment uptake.
• To identify key factors influencing patient selection of clear aligner treatment.

Main Methods:

• The study analyzed patient decision-making processes regarding clear aligner treatment.
• It assessed the role of social media in shaping patient awareness and expectations.
• It compared the impact of social media with professional recommendations and other influencing factors.

Main Results:

• Social media plays a substantial role in increasing patient awareness of clear aligners.
• Despite high awareness, a gap persists between awareness and treatment adoption.
• Professional recommendations, price, and convenience are primary drivers for treatment selection.

Conclusions:

• Social media significantly shapes patient perceptions and awareness of clear aligner treatments.
• Professional guidance remains crucial in the patient decision-making process.
• Addressing the gap between awareness and uptake requires a multi-faceted approach considering online influence and practical patient considerations.