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aktivplan in Health Tourism: A Digital Prevention Platform for Sustaining Health-Promoting Behaviors Beyond the Stay
Daniela Wurhofer1, Eva-Maria Krah1, Daria Kolosovskaia1
1Ludwig Boltzmann Institute for Digital Health and Prevention, Salzburg, Austria.
None:
Health tourism can initiate health-promoting behaviors, yet sustaining these behaviors beyond on-site stays remains challenging. Digital prevention platforms may facilitate long-term transfer of health-related routines into everyday life. This study evaluates the acceptance, usability, and user experience of the aktivplan app as a digital prevention platform for sustaining healthy behaviors beyond health stays. In a mixed-methods manner, the study conducted between May 2024 and April 2025 included diaries, questionnaires, semi-structured interviews, and engagement and adherence logging with 33 participants over more than six months. Results showed that aktivplan was perceived as user-friendly, intuitive, and motivating, and often showed sustained regular use over time. Participants reported increased physical activity, motivation, and self-efficacy. Content flexibility, personalization, and regional integration were identified as key drivers of engagement and successful behavior transfer. Based on these findings, digital prevention platforms such as aktivplan show strong potential to sustain health-promoting behaviors beyond health stays.
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