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Comprehensive &amp; Cost Effective Laboratory Monitoring of HIV/AIDS: an African Role Model
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Published on: October 31, 2010

Constructing HIV/AIDS in Chinese media (2010-2024): A mixed-methods study.

Yuhang Li1, Chenghui Wu2, Lisai Yu3

  • 1Zhijiang College, Zhejiang University of Technology, Shaoxing, Zhejiang, China.

Plos One
|May 13, 2026
PubMed
Summary

China's media discourse on HIV/AIDS has shifted to political narratives, moving from social perspectives. While person-first language for people with HIV (PLHIV) is common, stigmatizing terms and metaphors persist, reflecting media adaptations and societal inertia.

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Area of Science:

  • Public Health
  • Media Studies
  • Sociolinguistics

Background:

  • HIV/AIDS is a leading cause of infectious disease mortality in China.
  • Traditional media significantly influences public perception of HIV/AIDS.
  • Persistent challenges in HIV/AIDS prevention necessitate understanding media discourse.

Purpose of the Study:

  • To analyze the evolution of media discourse on HIV/AIDS in China from 2010-2024.
  • To identify thematic networks, terminology for people living with HIV (PLHIV), and metaphors used in media.
  • To examine the interrelationships between discursive strategies and thematic contexts.

Main Methods:

  • Analysis of Topic Model Networks (ANTMN) and collocation analysis on a large news article corpus.
  • Multiple Correspondence Analysis (MCA) and network backbone method for interrelationship analysis.
  • Extraction of thematic communities, PLHIV terminology categories, and HIV/AIDS metaphor categories.

Main Results:

  • Five major thematic communities identified: "Prevention and control", "Publicity", "Society", "Medicine", and "PLHIV", comprising 48 topics.
  • Discourse shows a shift towards political and macro-level narratives, away from individual/social perspectives.
  • While person-first language for PLHIV is prevalent, stigmatizing terminology persists; "war", "journey", and "entity" are core metaphors.

Conclusions:

  • Media discourse on HIV/AIDS in China has become more political and macro-level.
  • Persistent stigmatizing language and metaphors in media coverage of PLHIV highlight entrenched societal issues.
  • Findings offer insights into media's role in shaping social cognition of HIV/AIDS within China's state-influenced media system.