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Related Experiment Video

Updated: May 15, 2026

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

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Published on: August 28, 2017

Testing the Long-Term Effects of the Go Sun Smart Worksite Health Communication Campaign: A Group-Randomized

Peter A Andersen¹, David B Buller², Jenifer H Voeks³

¹School of Communication, San Diego State University, San Diego, CA 92182-4560.

The Journal of Communication

|May 14, 2026

Summary

The Go Sun Smart campaign effectively promoted sun safety behaviors among ski resort employees long-term. Workplace sun protection programs are recommended for sustained positive health outcomes.

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Published on: December 1, 2023

Area of Science:

Public Health
Health Communication
Occupational Health

Background:

Sun exposure poses risks, including sunburn and long-term skin damage.
Workplace interventions can be effective in promoting health behaviors.
Health communication campaigns require evaluation for long-term impact.

Purpose of the Study:

To assess the long-term effectiveness of the Go Sun Smart (GSS) campaign on employee sun safety.
To evaluate sustained behavioral changes and awareness following a workplace health intervention.
To determine the impact of GSS on sunburning incidents and sun safety practices.

Main Methods:

A pair-matched group-randomized pretest-posttest controlled design was employed.
1,463 employees from 26 ski areas participated, with follow-up surveys.
Hierarchical linear modeling analyzed data from intervention and control groups.

Main Results:

Employees at intervention ski areas reported significantly less sunburning.
Sustained positive effects included increased sun safety behaviors and program awareness.
GSS participants engaged in more home-based discussions about sun safety.

Conclusions:

The Go Sun Smart campaign demonstrated lasting positive effects on employee sun safety.
Workplace sun protection programs are recommended, emphasizing high-fidelity implementation for maximum benefit.
Despite limitations, the study design enhances the validity and generalizability of findings on workplace health interventions.