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Methodological Framework for the Design and Implementation of a US Latine-Hispanic Digital Brain Health Program:

Aisha Mohammed¹, Stephanie Ovalle-Eliseo¹, Jasmine Mohammed¹

¹Mary S. Easton Center for Alzheimer's Research and Care, Equity for Latinx-Hispanic Healthy Aging (ELHA) Lab, University of California, Los Angeles, 710 Westwood Plaza, Room C-224, Los Angeles, CA, 90095-1769, United States, 1 310 794 0292.

JMIR Formative Research

|May 14, 2026

Summary

This study developed a social media program to deliver brain health and Alzheimer disease and related dementia (ADRD) prevention education to US Latine and Hispanic communities. The program showed potential for improving engagement with culturally relevant, bilingual content.

Keywords:

Spanish-English bilingual brain health digital education human-centered design social media

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Methodology for Establishing a Community-Wide Life Laboratory for Capturing Unobtrusive and Continuous Remote Activity and Health Data

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Published on: July 27, 2018

Area of Science:

Public Health
Digital Health
Health Disparities

Background:

US Latine and Hispanic communities have a 1.5x higher risk of Alzheimer disease and related dementias (ADRD).
Limited access to culturally and linguistically appropriate prevention education exacerbates health disparities.
The COVID-19 pandemic highlighted the need for digital health solutions, with social media emerging as a key tool.

Purpose of the Study:

To describe the development and pilot of a social media-based brain health program for Latine and Hispanic communities.
To present quantitative and qualitative results from the program's initial 14 months of operation.
To evaluate the program's effectiveness in delivering Alzheimer disease and related dementia (ADRD) prevention education.

Main Methods:

Utilized human-centered design to create the Digital Alzheimer Health Education Model.
Implemented the model across Facebook, Instagram, and X (formerly Twitter) using tailored, bilingual content.
Employed mixed methods analysis, including sentiment analysis of user comments and social media data analytics.

Main Results:

The program successfully engaged 857 followers across platforms (Instagram, Facebook, X).
Facebook and Instagram demonstrated consistent growth, reach, engagement, and positive user sentiment.
X (formerly Twitter) was excluded from analysis due to data access limitations.

Conclusions:

The social media program shows promise for disseminating brain health and ADRD prevention education to US Latine and Hispanic populations.
Culturally and linguistically tailored social media approaches can enhance engagement with crucial health information.
This digital intervention offers a scalable solution to address health disparities in ADRD prevention.