Self-Discrepancy Theory
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Correspondence Bias
Magical Thinking
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Updated: May 19, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Ivy Cheng1, Jennifer M Taber1, Jeremy L Foust2
1Department of Psychological Sciences, Kent State University, Kent, Ohio, USA.
Perceived ambiguity in health information initially increased COVID-19 risk beliefs but later decreased perceived severity as the disease became familiar. Understanding this shift is crucial for public health communication.
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