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Updated: May 21, 2026
05:02
Comparing Bibliometric Analysis Using PubMed, Scopus, and Web of Science Databases
Published on: October 24, 2019
From publication to dissemination: using social media to extend scholarly reach and impact
Anthony R Artino1, Colleen Roche2, Zareen Zaidi3
1Department of Health, Human Function, and Rehabilitation Sciences, School of Medicine and Health Sciences (SMHS), George Washington University (GW), Washington, DC, United States.
Summary
Scholarly publication requires active dissemination to ensure impact. Thoughtful social media use enhances research visibility, engagement, and knowledge translation beyond traditional metrics.
Area of Science:
- Academic Medicine
- Scholarly Communication
- Digital Scholarship
Background:
- Publication is often seen as the end of academic work.
- In the digital age, visibility is crucial for research impact.
- Traditional metrics may not capture the full reach of scholarship.
Purpose of the Study:
- To argue that dissemination is a vital scholarly activity.
- To highlight the role of social media in enhancing research visibility.
- To provide practical strategies for social media dissemination.
Main Methods:
- The commentary presents arguments for scholarly dissemination.
- It reframes self-promotion as knowledge translation.
- It offers evidence-informed strategies for social media promotion.
Main Results:
- Increased visibility is a legitimate scholarly goal.
- Social media sharing is scholarly dissemination, not mere self-promotion.
- Effective strategies include audience identification, accessible messaging, and platform selection.
Conclusions:
- Dissemination is integral to contemporary academic medicine.
- Social media, used strategically, extends research reach and impact.
- Further research is needed on evolving social media platforms.
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