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Trust Through Others' Eyes: An Experiment on How Vicarious Health Care Experiences Shape System Trust
Silvia Cannas1, Maria Cucciniello2
1Barcelona Institute of International Studies.
The Milbank Quarterly
|May 21, 2026
Summary
Vicarious health care experiences significantly impact trust in the US health care system. Positive patient-provider relationships can buffer against negative community narratives and rebuild institutional trust.
Area of Science:
- Health Services Research
- Social Psychology
- Health Communication
Background:
- Declining trust in the US health care system impacts patient engagement and outcomes.
- Vicarious experiences (stories from networks) influence health care trust, especially within racial/ethnic communities.
- Research is needed on how narrative valence and narrator race affect trust, considering respondent race and provider trust.
Purpose of the Study:
- To examine how vicarious health care experiences influence trust in the US health care system.
- To investigate the moderating roles of narrator race and respondent race on this influence.
- To assess how baseline trust in one's own provider affects susceptibility to vicarious experiences.
Main Methods:
- Online survey experiment with 1,042 US adults, demographically representative.
- Participants were randomly assigned to vignettes with varying emotional valence (positive/negative) and narrator race (in-group/out-group).
- Sample was evenly divided between non-Hispanic White and non-Hispanic Black participants.
Main Results:
- Vicarious experiences significantly affected health care system trust, with differential effects by race.
- Non-Hispanic White participants were influenced by out-group narratives, while non-Hispanic Black participants were influenced by in-group narratives.
- Strong patient-provider relationships buffered individuals from negative systemic narratives, while low provider trust increased susceptibility.
Conclusions:
- Collective narratives play a crucial role in shaping systemic health care trust.
- Health systems should monitor community narratives and proactively address negative experiences.
- Investing in patient-provider relationships can enhance trust resilience, particularly for marginalized communities.
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