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Developing a Culturally Tailored Narrative Video for Skin Cancer Prevention Among Spanish-Speaking Hispanic Outdoor
David Perez1, Valeria Gómez1, Dariana Sedeño-Delgado1
1Georgetown University Medical Center, 2115 Wisconsin Avenue NW, Washington, DC, 20007, United States, 1 2026870100.
Journal of Participatory Medicine
|May 22, 2026
Summary
A new culturally tailored video was developed to improve skin cancer prevention for Spanish-speaking Hispanic outdoor workers. This narrative resource aims to increase awareness and promote sun-protective behaviors among this high-risk group.
Area of Science:
- Public Health
- Health Communication
- Dermatology
Background:
- Hispanic individuals experience elevated skin cancer risks due to significant occupational sun exposure.
- Culturally specific educational resources for skin cancer prevention are notably lacking for this demographic.
- Outdoor workers, particularly Hispanic individuals, are disproportionately affected by sun-related health risks.
Purpose of the Study:
- To co-develop a culturally tailored narrative video for enhancing skin cancer prevention strategies.
- To specifically target Spanish-speaking Hispanic outdoor workers with accessible health information.
- To address the scarcity of culturally relevant skin cancer prevention materials.
Main Methods:
- Collaboration with diverse stakeholders including arts institutions, medical experts, prevention organizations, and the target community.
- Utilized formative research and health behavior models to guide video development.
- Incorporated interactive script reviews with multistakeholder and community advisory boards.
Main Results:
- A 27-minute narrative video was created, featuring a story of a Hispanic family impacted by basal cell carcinoma.
- The video educates viewers on skin cancer signs, prevention, and sun protection measures.
- Employed cultural tailoring, narrative learning, and visual modeling for engagement.
Conclusions:
- The video serves as a culturally and theoretically grounded tool to boost knowledge and self-efficacy.
- It has the potential to reduce skin cancer risk among Spanish-speaking Hispanic outdoor workers and their families.
- Further research is recommended to assess the video's impact on awareness, knowledge, and protective behaviors.
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