Related Experiment Video

Updated: May 26, 2026

How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling
07:35

How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling

Published on: March 3, 2026

The effect of online hygiene information expression on customers' institutional and cognitive trust in tourist

BoXi Zhang1, Yuxuan Li1,2, Xing Fang1

  • 1Wuhan University of Technology, Wuhan, China.

Frontiers in Public Health
|May 25, 2026
PubMed

Keywords:
digital platformshotel hygiene information disclosurestructural equation modelingtourist accommodationtrust

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