Related Experiment Videos

Interpreting the Choice Logic Surrounding High-Scoring Students' Enrollment in China's Vocational

Lihua Xie1, Yukun Wang1, Shiyang Zeng1

  • 1Institute of Vocational Education, Tongji University, Shanghai 200092, China.

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Theory of Attribution II: Kelley's Covariation Theory

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Cognitive Dissonance

Social psychologists have documented that feeling good about ourselves and maintaining positive self-esteem is a powerful motivator of human behavior (Tavris & Aronson, 2008). In the United States, members of the predominant culture typically think very highly of themselves and view themselves as good people who are above average on many desirable traits (Ehrlinger, Gilovich, & Ross, 2005). Often, our behavior, attitudes, and beliefs are affected when we experience a threat to our...
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Framing Effects

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Secondary Motives: Power Motivation and Achievement Motivation

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