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The Association Between Excessively Watching Videos in Endless Loop on Social Media and Subjective Time Perception:

Angelique Siebenhandl¹, Selina Volsa¹, Stefan Stieger¹

¹Karl Landsteiner University, Krems an der Donau, Austria.

Cyberpsychology, Behavior and Social Networking

|May 27, 2026

Summary

Watching videos in endless loop (VEL) on social media can alter your sense of time. This study found that VEL consumption significantly impacts time perception 15 and 30 minutes after viewing, not immediately.

Keywords:

experience sampling social media time distortion videos in endless loop

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Area of Science:

Psychology
Media Studies
Human-Computer Interaction

Background:

Videos in endless loop (VEL) are prevalent on social media platforms like TikTok.
Concerns exist regarding the impact of VEL on users' subjective time perception.
Understanding these effects is crucial given the widespread use of short-form video content.

Purpose of the Study:

To investigate the relationship between watching VEL and time perception.
To assess the effects of VEL on valence and arousal.
To examine the temporal dynamics of these effects in a real-world setting.

Main Methods:

A 14-day experience sampling design with a novel digital time-guessing task.
Ecological validity was ensured by assessing real-life VEL consumption.
A short-term retest approach examined immediate and delayed effects.

Main Results:

No immediate differences in time perception were found after VEL consumption.
Significant differences in time estimation emerged 15 and 30 minutes post-viewing.
VEL had no lasting effects on valence and arousal, only brief changes immediately after viewing.

Conclusions:

Watching VEL is associated with altered subjective time perception, with a notable delay.
The findings suggest potential implications for users' temporal orientation and media habits.
While effect sizes were small-to-medium, the high frequency of VEL consumption warrants attention.