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Related Experiment Video

Updated: May 28, 2026

Systematic Assessment of Mammalian Skull Specimens for Dental and Temporomandibular Joint Pathology

Systematic Assessment of Mammalian Skull Specimens for Dental and Temporomandibular Joint Pathology

Published on: August 22, 2022

Infodemiology Analysis of Toothache-Related Posts on Instagram.

J R Leite¹, D W Almeida¹, M Lotto¹

¹Department of Pediatric Dentistry, Orthodontics, and Public Health, Bauru School of Dentistry, University of São Paulo, Bauru, São Paulo, Brazil.

JDR Clinical and Translational Research

|May 27, 2026

Summary

Instagram posts about toothache frequently contain misinformation, which drives higher engagement. Business/health profiles, financial motives, and negative/neutral sentiment also correlate with increased interaction on this social media platform.

Keywords:

Internet eHealth health information public health qualitative analysis social media

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Last Updated: May 28, 2026

Systematic Assessment of Mammalian Skull Specimens for Dental and Temporomandibular Joint Pathology

Systematic Assessment of Mammalian Skull Specimens for Dental and Temporomandibular Joint Pathology

Published on: August 22, 2022

Area of Science:

Digital Health
Social Media Analysis
Oral Health Communication

Background:

Instagram is a significant platform for health information dissemination.
Analyzing user engagement with toothache-related content is crucial for understanding health communication dynamics.
Misinformation on social media poses a challenge to public health initiatives.

Purpose of the Study:

To analyze the interaction performance of English-language Instagram posts concerning toothache information.
To identify qualitative categories influencing user engagement with dental health content.
To understand the characteristics of high-performing toothache posts on Instagram.

Main Methods:

Evaluated 500 high-interaction Instagram posts on toothache information.
Assessed posts based on facticity, author profile, content, motivation, sentiment, and publication time.
Employed descriptive analysis, Mann-Whitney U test, and generalized structural equation modeling for data analysis.

Main Results:

Posts from business/health profiles with financial motivation and negative/neutral sentiment achieved higher interaction.
Misinformation, satire, and commercial content in recent posts correlated with better performance.
Financial motivation was linked to misinformation, positive sentiment, and higher interaction.
Misinformation showed positive associations with positive sentiment, business/health profiles, and financial motivation.

Conclusions:

Instagram toothache posts often contain misinformation, associated with positive sentiment, business profiles, and financial intentions, leading to higher engagement.
Business/health profiles, negative/neutral sentiments, and financial motivation also drive user engagement.
Findings can inform digital health policies to combat oral health information pollution.