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How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling
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How Policy Incentives Are Associated With Consumers' Purchase of Higher Level Energy-Saving Home Appliances: Online

Lijuan Peng1, Tinggui Chen2, Guodong Cong3

  • 1School of Management, Guangzhou College of Commerce, Guangzhou, China.

Annals of the New York Academy of Sciences
|June 5, 2026
PubMed

Keywords:
empirical analysishigh‐level energy‐saving home appliancesonline and offline channelspolicy tools

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