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Published on: June 7, 2020
Exploring Strategies to Educate Reproductive-Aged Individuals About Pharmacist-Prescribed Hormonal Contraception in
Alyssa D Barnes1, Alexander Wilcox1, Laura Vives2
1HealthLinc, Valparaiso, IN, USA.
Journal of Pharmacy Practice
|June 5, 2026
Summary
High unintended pregnancy rates persist. Educating Hoosiers on pharmacist-prescribed birth control via social media and outreach can improve access and reduce unintended pregnancies.
Area of Science:
- Reproductive Health
- Social Marketing
- Pharmacy Practice
Background:
- Unintended pregnancies remain a significant public health concern in the U.S.
- Pharmacist-prescribed hormonal contraception presents an accessible method for pregnancy prevention.
- Low awareness and implementation of this service exist in Indiana despite patient interest.
Purpose of the Study:
- To explore effective strategies for educating Indiana residents about pharmacist-prescribed birth control.
- To identify community preferences for educational content and advertising methods.
Main Methods:
- Social Marketing Theory guided focus group and interview guide development.
- Virtual focus groups and interviews were conducted with 12 participants.
- Inductive thematic analysis was used to analyze qualitative data.
Main Results:
- A significant lack of community knowledge regarding pharmacist-prescribed contraception was identified.
- Preferred educational strategies include social media, pharmacy flyers, campus outreach, and health fairs.
- Participants highlighted the importance of clear communication regarding service availability and characteristics.
Conclusions:
- Pharmacists are crucial in addressing reproductive healthcare access gaps.
- Targeted community education campaigns utilizing preferred channels can increase awareness and uptake of services.
- Strategic engagement is essential to overcome barriers and reduce unintended pregnancies.
Keywords:
hormonal contraceptionpharmacist prescribingpharmacy educationreproductive healthwomen’s healthMore Related Videos
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