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Does AI communication strategy matter for health persuasion? Comparing three archetypes in visual health education

Chaoyuan Zuo1,2, Yuehan Pan2, Ruomo Guo2

  • 1Optometry and Vision Science Institute, Nankai University, Tianjin, China.

Frontiers in Psychology
|June 5, 2026
PubMed
Abstract

Keywords:
AI health communicationHEAT frameworkbehavioral intentioncommunication archetypeshealth persuasionhuman-AI interactionparasocial relationshipuniversity students

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