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Updated: Jun 9, 2026

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Post-Movie Subliminal Measurement (PMSM), for Investigating Implicit Social Bias
Published on: February 29, 2020
Interventions to reduce implicit weight bias: A focus on mechanisms and individual differences
Amanda Ravary1, Mark W Baldwin2
1Department of Psychology, Bishop's University.
Journal of Experimental Psychology. General
|June 8, 2026
Summary
New interventions effectively reduce implicit weight bias, an automatic negative evaluation of higher-weight individuals. Tailoring interventions to personal characteristics enhances their impact, offering promising avenues for reducing societal weight stigma.
Area of Science:
- Social Psychology
- Clinical Psychology
- Public Health
Background:
- Implicit weight bias is widespread and difficult to reduce.
- Previous interventions have shown limited success.
- Recent research suggests interventions effective for racial bias may work for weight bias.
Purpose of the Study:
- To test the efficacy of five online interventions in reducing implicit weight bias.
- To explore individual differences in intervention response.
- To extend previous findings on modifying weight bias.
Main Methods:
- 1,305 adult participants completed a Weight Implicit Association Test (WIAT) pre- and post-intervention.
- Participants were assigned to one of five online interventions or a control group.
- An inductive, data-driven approach assessed individual differences in bias reduction.
Main Results:
- Four of the five interventions significantly reduced implicit weight bias compared to the control.
- Intervention effectiveness varied based on individual characteristics, suggesting optimal matching is important.
- The findings support the efficacy of interventions targeting social cognitive mechanisms of bias.
Conclusions:
- Online interventions can effectively reduce implicit weight bias.
- Personalized intervention matching may enhance outcomes.
- Further research is needed on moderators of intervention effectiveness.
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