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Charting cross-cultural AI perception: An exploratory study of expectations, risk-benefit trade-offs, and values in
Philipp Brauner1, Felix Glawe1, Gian Luca Liehner1
1Communication Science, RWTH Aachen University, 52056 Aachen, Germany.
Abstract:
As artificial intelligence (AI) continues to advance, understanding public perceptions-including biases, risks, and benefits-is essential for guiding research priorities and AI alignment, shaping public discourse, and informing policy. This exploratory study investigates cultural differences in mental models of AI using 71 imaginaries of AI's potential futures. Drawing on cross-cultural convenience samples from Germany (N=52) and China (N=58), it identifies significant differences in expectations, evaluations, and risk-benefit tradeoffs. Participants from Germany generally provided more cautious assessments, whereas participants from China expressed greater optimism regarding AI's societal benefits. Chinese participants exhibited relatively balanced risk-benefit tradeoffs (β=-0.463 for risk and β=+0.484 for benefit, R2=.630). In contrast, German participants placed greater emphasis on AI's benefits and comparatively less on risks (β=-0.337 for risk and β=+0.715 for benefit, R2=.839). Visual cognitive maps illustrate these contrasts, offering new perspectives on how cultural contexts shape AI acceptance. Our findings suggest factors influencing public perception and provide pointers for future research to align AI with societal values and promote equitable and culturally sensitive integration of AI technologies.
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